Shweta Chaubey
Content Strategist | Copywriter | Content Writer
Grow your brand with content that speaks, connects, and converts.
About Me
What I’ve Been Up To
Breathing life into brands with content that drives results
Six years and counting...
Breathing life into brands with content that drives results
Six years and counting...
I am a passionate and results-driven content and copywriter with over six years of experience. I specialize in creating compelling content that not only resonates with audiences but also drives tangible business results.
My expertise spans across SEO copywriting, marketing copywriting, long-form content, omnichannel content strategies, and email marketing. I’ve had the privilege of working with multiple clients from various niches, such as Law, Health and Wellness, Fashion, Luxury, and Lifestyle, where I crafted tailored content that aligns with brand goals and speaks directly to the target audience.
What sets me apart is my ability to blend creativity with strategy—whether it's optimizing content for search engines, crafting persuasive ad copy, or developing a comprehensive content roadmap. I’m here to help brands tell their story, boost engagement, and drive conversions with content that delivers. Let’s work together to turn your content goals into measurable success.
Why Your Brand Needs Me
Reach out for all your content needs – I’ve got the solutions!
SEO Copywriting
SEO copywriting blends engaging content with smart keyword use to boost online visibility. It’s about creating value-driven writing that ranks high, drives traffic, and converts clicks into loyal customers.
Marketing Copywriting
Persuasive marketing copywriting grabs attention, sparks interest, and drives action. It’s about delivering the right message to the right audience, inspiring them to engage and convert.
Web Content Writing
Effective webpages feature clear, engaging, and user-focused content that captures attention, communicates value, and inspires seamless action.
Case Studies
Saevah, Web Content and Blog Writing
Client: Saevah (Digital Marketing Agency)
Content Brief: Develop webpage content and 15 initial blog posts, using American English tailored for native audiences. The content aimed to be engaging, informative, and aligned with digital marketing trends to resonate with US-based businesses.
Goals: The objective was to establish Saevah’s thought leadership in digital marketing, attract organic traffic to their website, and position the agency as a trusted partner for businesses in the US. The content needed to effectively highlight Saevah’s expertise in SEO, PPC, social media marketing, and other digital services while targeting relevant keywords to boost discoverability.
Achievements: This project successfully positioned Saevah as a reliable digital marketing partner in a competitive market. Laid the groundwork for consistent website traffic with targeted and engaging content.
Achieved significant improvements in SEO rankings, including 200+ new high-impact keywords and several branded keywords for better online visibility. Enhanced the agency’s credibility and authority, creating a strong foundation to attract US-based clients. Developed high-value content assets that showcased Saevah’s expertise and appealed to potential clients, driving inquiries and fostering trust in the brand.
Health Products For You, On-Page SEO and Article Writing
Client: Health Products For You (Medical Supplies E-commerce)
Content Brief: Optimize category and product pages with SEO-friendly content, and create informative articles for Americans aged between 40-70 years about medical health conditions and supplies like oxygen concentrators and ostomy bags.
Goals: Drive organic traffic, increase conversions, and boost revenue through SEO. Achieve top 10 rankings and compete with industry players like Carewell.
Achievements: This project enhanced the brand's visibility, driving both traffic and conversions in a competitive market. 75% increase in organic traffic. Improved branded keywords, 1500+ new keywords ranked and 2500 keywords optimized. 20 Articles consistently secured top 5 SERP positions and earned 30 featured snippets in a span of six months.
Afsha Rangwala, Web Content and Blog Writing
Client: Law Office of Afsha Rangwala (Immigration Attorney, USA)
Content Brief: Target U.S. audience aged 18-65 with informative blogs and web content on immigration law topics. Content will be crafted in clear, accessible language, with a professional yet approachable tone, ensuring that legal information is easy to understand and relatable to a diverse audience.
Goals: Drive organic traffic and build brand recall. Achieve top 10 rankings and compete with industry giants. Increase Google My Business (GMB) reviews and boost brand awareness.
Achievements: This project significantly enhanced the client’s online presence, driving higher engagement and improving local visibility in a competitive legal market.
Utilized tools like Google Keyword Planner and Ahrefs to identify high-value topics and content themes. Crafted SEO-optimized titles and articles, naturally incorporating primary keywords for enhanced visibility. Delivered informative, insightful content that added value to the audience and strengthened the brand’s authority.
Optimized Google My Business listing, increasing visibility in local searches and driving engagement. Measured an increase in user engagement and time spent on the website, reflecting content's value and relevance.
Beyoung Folks, Overall Content Strategy
Client: Beyoung.in (Everyday Fashion Brand, India)
Client Brief: An Indian startup fashion brand catering to tier 2, 3, and 4 cities, offering affordable, aspirational, and convenient everyday fashion.
Goals: Develop a tangential content strategy for SEO and branding. Create marketing copy, product descriptions, and content for WhatsApp templates, SMS, and push notifications to promote omnichannel engagement and drive sales. Produce social media video scripts, marketplace descriptions, ads, website banners, landing pages, SEO content, guest posts, and press releases. Develop SOPs for internal use to ensure consistency and efficiency in content creation.
Achievements: The efforts successfully strengthened Beyoung’s online presence, enhancing brand recognition, customer interaction, and sales growth across multiple channels.
Marketing ads achieved a 40% boost in CTR, improving campaign effectiveness. Launched over 200 products with optimized descriptions, driving conversions and customer interest. Wrote 100+ marketplace descriptions, enhancing visibility and increasing sales on various platforms.
Created WhatsApp templates and automation content, significantly increasing customer interaction and satisfaction. Developed push notifications that resulted in an 80% increase in opens and revenue. Edited and optimized 100+ SEO blogs, contributing to higher search rankings and organic traffic.
Anāhata, Social Media Copywriting
Client: Anāhata (Homestay in Udaipur)
Client Brief: Anāhata provides guests with luxurious accommodations at their stunning guesthouse in the beautiful city of lakes, Udaipur.
Goals: Seeking to boost its online presence and visibility on Instagram and showcase its exquisite guesthouse, the brand chose Saevah as its trusted partner for Social Media Marketing (SMM).
Achievements: These strategies helped build a stronger social media presence, driving higher engagement and visibility among the target audience.
Crafted captivating Instagram posts, reels, and stories that showcased the unique charm of the property, emphasizing its appeal as the perfect place to stay. Used location tags and hashtags to extend the content's reach to the right target audience, boosting visibility and engagement.
Leveraged Instagram Insights to track and analyze the performance of posts, stories, and reels, optimizing content for better results. Maintained a regular posting cadence and integrated content and hashtags related to key dates, holidays, and events. Included trending topics in our posts to keep the content relevant and aligned with current social media trends.
Blend creativity, strategy, and SEO like a perfect recipe for success, ensuring your brand gets noticed, loved, and remembered!
Make your brand grow with me today
My Journey So Far
From SEO copywriting to developing SOPs, here's a glimpse of what I've accomplished (what people today refer to as a portfolio).
Fashion & Lifestyle
Created content that reflected the brand’s tone and style while supporting marketing goals like engagement and conversions. Aligned blog posts, product pages, and social media with seasonal campaigns and SEO plans.
Health & Wellness
Delivered trustworthy, informative content aligned with wellness values. Balanced SEO with brand voice to attract organic traffic and position the brand as a reliable source of health insights.
Corporate, Leadership & Professional Development
Crafts thought leadership content that strengthens brand positioning and supports marketing funnels. Covers productivity, leadership, and business themes across LinkedIn, email, and web platforms.
Beauty & Skincare
Wrote product-led content that simplified expert knowledge and matched brand aesthetics. Integrated messaging across social, email, and blogs to support product launches and build brand recall.
Pet Care / Dog Grooming
Wrote warm, brand-voiced content that built emotional connection with pet owners. Content supported marketing through product storytelling, educational blogs, and social posts that encouraged loyalty.
Home Decor
Blended inspiration with clear branding in content that helped customers visualize products. Focused on SEO, while ensuring the tone stayed aspirational to match visual and brand identity.
Digital Marketing / Agency Work
Created content tailored to each client’s branding and business goals. Integrated SEO, campaign messaging, and audience insights to drive traffic, leads, and engagement across different industries.
Hair Health & Personal Care
Addressed customer concerns in a way that aligned with brand values—clean, helpful, and confident. Content supported marketing through educational funnels and SEO blogs that increased product discoverability.
Plastics Manufacturing and Processing
Transformed technical specs into content that matched the brand’s positioning as modern and reliable. Focused on benefit-led messaging to support both marketing and B2B communication goals.
Legal Writing
Simplified legal language into clear, brand-aligned messaging. Focused on building credibility, positioning the expert as approachable yet authoritative, and supporting lead generation through website and blog content.
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